 Why don’t the recipes for successfully innovating in one company transfer to another? How can one organisation manage to reinvent itself, but another can’t? What explains the attractiveness of working at certain corporations over others?
The difference is culture, and shaping organisational culture should be an area of attention for leaders and organisations.
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 The COVID-19 pandemic brought with it a lot of volatility, uncertainty and complexity for many organisations. It is safe to say that organisations had no choice but to re-evaluate their purpose, strategies, business models and organisational cultures in order to survive during and post the pandemic. The survival of these organisations also relied on their employees and their level of engagement and commitment. For most organisations, the unfortunate took place, where they found themselves faced with high staff turnover rates.
 In these times of change, there’s a higher risk of silos forming in your organisation. Silos are no place for your organisation’s knowledge, ideas and talent. Communication and expertise should flow freely throughout your organisation to ensure everyone benefits. This way, innovation and positive organisational change can flourish.
 Overcoming Change Fatigue Every organisation undergoes a transformational change a number of times, as it is critical for organisations to reorganise and realign themselves to rapidly respond to technological changes and ever changing and increasing market demands. Strategy reviews also need to be conducted often to ensure that the organisation is still moving in the right direction, and that it is well structured and capacitated to do so. However, much as change is a necessary part of every organisation's growth, if too much of it is effected in a short space of time, or the results are hardly realised ~ organisations might find themselves having to manage change fatigue resulting from some of the above mentioned factors.
 The ability to successfully manage change has become a vital asset for organisations to stay competitive in this unstable environment. If your organisation has been sluggish at keeping pace with modern technology, processes, or changing market demands, or if it struggles with a significant internal problem, transformational change is necessary.
 The fourth industrial revolution, changing customer demands, COVID-19, digitisation. These are some of the major reasons why organisations found themselves needing to adapt to digital transformation or finding themselves struggling to stay afloat. To survive and remain standing amidst these factors organisations need to have digital transformation as a strategic priority, and it needs to be underpinned by an effective digital strategy.
 New digital technologies allow companies, firms, industries and organisations to radically change and improve their business models. To keep pace with the new digital reality and meet the digital transformation challenges, organisations need to define and implement an unmistakable digital transformation strategy that embrace the implications of digital transformation and drive operational performance.
 Business transformation is an inevitable process which every organisation goes through a number of times. Transformation of an organisation is usually driven by the need to grow, scale its operations and maximise productivity. It also emanates from an organisation's need to reset, realign or even restart some or all aspects of the organisation. Business transformation can be brought on by factors such as responding to economic, social and environmental factors, legislation, competition or simply a need to review and realign the strategy. Regardless of the drivers, every organisation needs to constantly transform in order to grow, maximise productivity, remain relevant and competitive.
 Sometimes, organisations that start off very agile find that agile ways of working can be difficult to maintain as the business grows. Bureaucracy can creep in and passion can get lost along the way. Success can also breed complacency – why change, when things are going so well? A continual focus on overcoming the barriers identified here will ensure that agility can flourish.
 We have all at some point heard the phrase "the only constant in life, is change". Fact is, in business things are always changing. With organisations operating in a fast paced, ever-changing world, they have no choice but to find ways and means to rapidly adapt and respond to change in order to remain competitive and relevant. The current climate demands of organisations to quickly react to disruptions, new technologies, competition and to shifts in the market conditions. An organisation's ability to react and quickly adapt to these changes is in its agility.
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